UC Berkeley

UC Berkeley

UC Berkeley

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ACADEMIC SUMMER PROGRAMS

embARC is a four-week summer design academy for high school students at UC Berkeley’s College of Environmental Design. As a new public program, it required a complete brand launch — from naming and identity to print, video, and digital marketing. We created a double-meaning name that signals both embarking on a new journey and the program’s architectural roots. The campaign combined targeted direct mail, promotional video, and global digital outreach to introduce embARC and drive awareness worldwide.
Videographer: Ted Hayden

ACADEMIC SUMMER PROGRAMS

embARC is a four-week summer design academy for high school students at UC Berkeley’s College of Environmental Design. As a new public program, it required a complete brand launch — from naming and identity to print, video, and digital marketing. We created a double-meaning name that signals both embarking on a new journey and the program’s architectural roots. The campaign combined targeted direct mail, promotional video, and global digital outreach to introduce embARC and drive awareness worldwide.

Videographer: Ted Hayden

ACADEMIC SUMMER PROGRAMS

embARC is a four-week summer design academy for high school students at UC Berkeley’s College of Environmental Design. As a new public program, it required a complete brand launch — from naming and identity to print, video, and digital marketing. We created a double-meaning name that signals both embarking on a new journey and the program’s architectural roots. The campaign combined targeted direct mail, promotional video, and global digital outreach to introduce embARC and drive awareness worldwide.

Videographer: Ted Hayden

ACADEMIC SUMMER PROGRAMS

embARC is a four-week summer design academy for high school students at UC Berkeley’s College of Environmental Design. As a new public program, it required a complete brand launch — from naming and identity to print, video, and digital marketing. We created a double-meaning name that signals both embarking on a new journey and the program’s architectural roots. The campaign combined targeted direct mail, promotional video, and global digital outreach to introduce embARC and drive awareness worldwide.

Videographer: Ted Hayden

ACADEMIC SUMMER PROGRAMS

embARC is a four-week summer design academy for high school students at UC Berkeley’s College of Environmental Design. As a new public program, it required a complete brand launch — from naming and identity to print, video, and digital marketing. We created a double-meaning name that signals both embarking on a new journey and the program’s architectural roots. The campaign combined targeted direct mail, promotional video, and global digital outreach to introduce embARC and drive awareness worldwide.

Videographer: Ted Hayden

WHAT WE DID

• Brand development and strategy
• Name generation
• Marketing strategy
• Art direction
• Copywriting
• Video direction

WHAT WE DID

• Brand development & strategy
• Name generation
• Marketing strategy
• Art direction
• Copywriting

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embARC Summer Design Academy poster outside
embARC Summer Design Academy poster inside
embARC horizontal social banner
embarc poster_2025
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Berkeley-Rupp Professorship & Prize

We launched the inaugural Berkeley-Rupp Professorship & Prize at the University of California, Berkeley, recognizing and supporting the vital contributions women make to the built environment. Our team led a global, multi-channel launch — developing the Prize’s brand and vision, executing a digital campaign, engaging international media, and building an impact-tracking system to measure outcomes in subsequent years — amplifying the Prize’s mission, visibility, and long-term reach.

Berkeley-Rupp Professorship & Prize

We launched the inaugural Berkeley-Rupp Professorship & Prize at the University of California, Berkeley, recognizing and supporting the vital contributions women make to the built environment. Our team led a global, multi-channel launch — developing the Prize’s brand and vision, executing a digital campaign, engaging international media, and building an impact-tracking system to measure outcomes in subsequent years — amplifying the Prize’s mission, visibility, and long-term reach.

Just a few of our accolades:

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accolades 2
accolades 3

Select press:

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Berkeley-Rupp-accolades-09
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.