THE FRANKLIN

The Franklin is a boutique hotel in Memphis that blends 19th-century architectural character with modern updates. We developed a bold yet refined visual identity that references historic architecture and tilework while maintaining warmth and personality.

For the guest experience, we designed in-room printed materials using an alternate two-color logo paired with engraved-style illustrations and welcoming copy. Highlights include a custom tri-fold welcome piece that holds the room key and guides guests to walkable BBQ destinations, along with guest room stationery and pens — designed to be memorable enough to take home.

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that blends 19th-century architectural character with modern updates. We developed a bold yet refined visual identity that references historic architecture and tilework while maintaining warmth and personality.

For the guest experience, we designed in-room printed materials using an alternate two-color logo paired with engraved-style illustrations and welcoming copy. Highlights include a custom tri-fold welcome piece that holds the room key and guides guests to walkable BBQ destinations, along with guest room stationery and pens — designed to be memorable enough to take home.

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that blends 19th-century architectural character with modern updates. We developed a bold yet refined visual identity that references historic architecture and tilework while maintaining warmth and personality.

For the guest experience, we designed in-room printed materials using an alternate two-color logo paired with engraved-style illustrations and welcoming copy. Highlights include a custom tri-fold welcome piece that holds the room key and guides guests to walkable BBQ destinations, along with guest room stationery and pens — designed to be memorable enough to take home.

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that blends 19th-century architectural character with modern updates. We developed a bold yet refined visual identity that references historic architecture and tilework while maintaining warmth and personality.

For the guest experience, we designed in-room printed materials using an alternate two-color logo paired with engraved-style illustrations and welcoming copy. Highlights include a custom tri-fold welcome piece that holds the room key and guides guests to walkable BBQ destinations, along with guest room stationery and pens — designed to be memorable enough to take home.