Project: The Franklin

Project:
The Franklin

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THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo is classic and bold but still has a personality, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.
The Franklin Hotel printed material for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo is classic and bold but still has a personality, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed material for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo is classic and bold but still has a personality, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed material for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo is classic and bold but still has a personality, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed material for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen. Hopefully we created something worth stealing for the guests!

WHAT WE DID

• Brand development
• Name generation
• Graphic design
• Packaging design
• Visual identity
• Copywriting
• Signage

WHAT WE DID

• Brand development
• Name generation
• Graphic design
• Packaging design
• Visual identity
• Copywriting
• Signage

Front neon sign for boutique hotel branding
Boutique hotel key and bbq map branding
Branding for boutique hotel stationery and pen
Boutique hotel stationery and pen detail
Coasters for The Franklin Bar
Hangtag branding for boutique hotel
Set of hang tags for boutique hotel
Boutique hotel comment card front and back
Boutique hotel comment card detail
West Ridge Studio is a creative agency in Chico, California
specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC
West Ridge Studio is a creative agency in Chico, California
specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC
West Ridge Studio is a creative agency in Chico, California specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC
West Ridge Studio is a creative agency in Chico, California specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC