Project: Seaside Crisps

Project: Seaside Crisps

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SEASIDE CRISPS

Seaside Crisps’ logo uses a hand-drawn script font with letterforms that are playful and fluid — mimicking the ocean‘s waves. The outer letters and embellishments reinforce the circular shape and showcase the core tagline of the company’s values — “crunch responsibly” — as all chips are locally sourced, handmade, organic, and non-GMO. Each bag of chips features unique illustrated local ingredients from Maine that burst from the central logo.
The color schemes differentiate the Seaside Crisps trio of flavors — Maple Smoked Bacon, Salt and Malt, and Lobster Roll — and reference the colorful seaside headquarters of Camden, Maine. The West Ridge Studio campaign options exaggerate the size of the chip bag to convey “the salty, king-sized flavor bombs” touted on the back side of the packaging and promotional copy.

SEASIDE CRISPS

Seaside Crisps’ logo uses a hand-drawn script font with letterforms that are playful and fluid — mimicking the ocean‘s waves. The outer letters and embellishments reinforce the circular shape and showcase the core tagline of the company’s values — “crunch responsibly” — as all chips are locally sourced, handmade, organic, and non-GMO. Each bag of chips features unique illustrated local ingredients from Maine that burst from the central logo.
The color schemes differentiate the Seaside Crisps trio of flavors — Maple Smoked Bacon, Salt and Malt, and Lobster Roll — and reference the colorful seaside headquarters of Camden, Maine. The West Ridge Studio campaign options exaggerate the size of the chip bag to convey “the salty, king-sized flavor bombs” touted on the back side of the packaging and promotional copy.

SEASIDE CRISPS

Seaside Crisps’ logo uses a hand-drawn script font with letterforms that are playful and fluid — mimicking the ocean‘s waves. The outer letters and embellishments reinforce the circular shape and showcase the core tagline of the company’s values — “crunch responsibly” — as all chips are locally sourced, handmade, organic, and non-GMO. Each bag of chips features unique illustrated local ingredients from Maine that burst from the central logo.
The color schemes differentiate the Seaside Crisps trio of flavors — Maple Smoked Bacon, Salt and Malt, and Lobster Roll — and reference the colorful seaside headquarters of Camden, Maine. The West Ridge Studio campaign options exaggerate the size of the chip bag to convey “the salty, king-sized flavor bombs” touted on the back side of the packaging and promotional copy.

SEASIDE CRISPS

Seaside Crisps’ logo uses a hand-drawn script font with letterforms that are playful and fluid — mimicking the ocean‘s waves. The outer letters and embellishments reinforce the circular shape and showcase the core tagline of the company’s values — “crunch responsibly” — as all chips are locally sourced, handmade, organic, and non-GMO. Each bag of chips features unique illustrated local ingredients from Maine that burst from the central logo.
The color schemes differentiate the Seaside Crisps trio of flavors — Maple Smoked Bacon, Salt and Malt, and Lobster Roll — and reference the colorful seaside headquarters of Camden, Maine. The West Ridge Studio campaign options exaggerate the size of the chip bag to convey “the salty, king-sized flavor bombs” touted on the back side of the packaging and promotional copy.

WHAT WE DID

• Brand development
• Marketing strategy
• Name generation
• Company tagline
• Graphic design
• Illustration
• Packaging design
• Visual identity
• Copywriting

WHAT WE DID

• Brand development
• Marketing strategy
• Name generation
• Company tagline
• Graphic design
• Illustration
• Packaging design
• Visual identity
• Copywriting

Potato chip packaging and branding
Potato chip packaging on a surfboard
Potato chip packaging carried away by seagull
Potato chip packaging back of bag detail
Potato chip packaging pulled by tugboat
Potato chip branding for trio on boardwalk

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT
ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your project needs and business goals and learn how we can help.
West Ridge Studio is a creative agency in Mendocino, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright ©2021 West Ridge Studio LLC