Project: Seaside Crisps

Project: Seaside Crisps

downward-arrow.png

SEASIDE CRISPS

Seaside Crisps’ logo features a hand-drawn script with playful, fluid letterforms that echo the movement of ocean waves. The outer lettering and embellishments emphasize the brand’s core value — “crunch responsibly” — reflecting a commitment to locally sourced, handmade, organic, and non-GMO ingredients. Custom illustrations of local ingredients on each bag further reinforce the brand’s strong sense of place.

Distinct color palettes differentiate the three flavors — Maple Smoked Bacon, Salt and Malt, and Lobster Roll — while referencing the vibrant seaside character of Camden, Maine.

.

SEASIDE CRISPS

Seaside Crisps’ logo features a hand-drawn script with playful, fluid letterforms that echo the movement of ocean waves. The outer lettering and embellishments emphasize the brand’s core value — “crunch responsibly” — reflecting a commitment to locally sourced, handmade, organic, and non-GMO ingredients. Custom illustrations of local ingredients on each bag further reinforce the brand’s strong sense of place.

Distinct color palettes differentiate the three flavors — Maple Smoked Bacon, Salt and Malt, and Lobster Roll — while referencing the vibrant seaside character of Camden, Maine.

SEASIDE CRISPS

Seaside Crisps’ logo features a hand-drawn script with playful, fluid letterforms that echo the movement of ocean waves. The outer lettering and embellishments emphasize the brand’s core value — “crunch responsibly” — reflecting a commitment to locally sourced, handmade, organic, and non-GMO ingredients. Custom illustrations of local ingredients on each bag further reinforce the brand’s strong sense of place.

Distinct color palettes differentiate the three flavors — Maple Smoked Bacon, Salt and Malt, and Lobster Roll — while referencing the vibrant seaside character of Camden, Maine.

SEASIDE CRISPS

Seaside Crisps’ logo features a hand-drawn script with playful, fluid letterforms that echo the movement of ocean waves. The outer lettering and embellishments emphasize the brand’s core value — “crunch responsibly” — reflecting a commitment to locally sourced, handmade, organic, and non-GMO ingredients. Custom illustrations of local ingredients on each bag further reinforce the brand’s strong sense of place.

Distinct color palettes differentiate the three flavors — Maple Smoked Bacon, Salt and Malt, and Lobster Roll — while referencing the vibrant seaside character of Camden, Maine.

SEASIDE CRISPS

Seaside Crisps’ logo features a hand-drawn script with playful, fluid letterforms that echo the movement of ocean waves. The outer lettering and embellishments emphasize the brand’s core value — “crunch responsibly” — reflecting a commitment to locally sourced, handmade, organic, and non-GMO ingredients. Custom illustrations of local ingredients on each bag further reinforce the brand’s strong sense of place.

Distinct color palettes differentiate the three flavors — Maple Smoked Bacon, Salt and Malt, and Lobster Roll — while referencing the vibrant seaside character of Camden, Maine.

WHAT WE DID

• Brand development
• Marketing strategy
• Name generation
• Company tagline
• Graphic design
• Illustration
• Packaging design
• Visual identity
• Copywriting

WHAT WE DID

• Brand development
• Marketing strategy
• Name generation
• Company tagline
• Graphic design
• Illustration
• Packaging design
• Visual identity
• Copywriting

Potato chip packaging and branding
Potato chip packaging on a surfboard
Potato chip packaging carried away by seagull
Potato chip packaging back of bag detail
Potato chip packaging pulled by tugboat
Potato chip branding for trio on boardwalk
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.