MUNCHIE MELTDOWN

Now open for service. We created the identity, vehicle graphics, and food packaging for the Austin-based food truck serving late night American comfort foods. The custom font references collegiate sports teams and school pride and shouts, “It's time to get your grub on!”

The food truck includes hand-drawn signature menu illustrations that fit neatly into the truck’s partitions, putting the signature dish menu on the vehicle as well as on the menu board. Rather than slapping a logo on all the food packaging, we decided to build a visual system for the truck that employs an Americana color scheme, food illustrations, conveyor belts, and Munchie the robot. These can be used to create a unique asset for each design while still fitting into the overall brand.

MUNCHIE MELTDOWN

Now open for service. We created the identity, vehicle graphics, and food packaging for the Austin-based food truck serving late night American comfort foods. The custom font references collegiate sports teams and school pride and shouts, “It's time to get your grub on!”

The food truck includes hand-drawn signature menu illustrations that fit neatly into the truck’s partitions, putting the signature dish menu on the vehicle as well as on the menu board. Rather than slapping a logo on all the food packaging, we decided to build a visual system for the truck that employs an Americana color scheme, food illustrations, conveyor belts, and Munchie the robot. These can be used to create a unique asset for each design while still fitting into the overall brand.

MUNCHIE MELTDOWN

Now open for service. We created the identity, vehicle graphics, and food packaging for the Austin-based food truck serving late night American comfort foods. The custom font references collegiate sports teams and school pride and shouts, “It's time to get your grub on!”

The food truck includes hand-drawn signature menu illustrations that fit neatly into the truck’s partitions, putting the signature dish menu on the vehicle as well as on the menu board. Rather than slapping a logo on all the food packaging, we decided to build a visual system for the truck that employs an Americana color scheme, food illustrations, conveyor belts, and Munchie the robot. These can be used to create a unique asset for each design while still fitting into the overall brand.

MUNCHIE MELTDOWN

Now open for service. We created the identity, vehicle graphics, and food packaging for the Austin-based food truck serving late night American comfort foods. The custom font references collegiate sports teams and school pride and shouts, “It's time to get your grub on!”

The food truck includes hand-drawn signature menu illustrations that fit neatly into the truck’s partitions, putting the signature dish menu on the vehicle as well as on the menu board. Rather than slapping a logo on all the food packaging, we decided to build a visual system for the truck that employs an Americana color scheme, food illustrations, conveyor belts, and Munchie the robot. These can be used to create a unique asset for each design while still fitting into the overall brand.

MUNCHIE MELTDOWN

Now open for service. We created the identity, vehicle graphics, and food packaging for the Austin-based food truck serving late night American comfort foods. The custom font references collegiate sports teams and school pride and shouts, “It's time to get your grub on!”

The food truck includes hand-drawn signature menu illustrations that fit neatly into the truck’s partitions, putting the signature dish menu on the vehicle as well as on the menu board. Rather than slapping a logo on all the food packaging, we decided to build a visual system for the truck that employs an Americana color scheme, food illustrations, conveyor belts, and Munchie the robot. These can be used to create a unique asset for each design while still fitting into the overall brand.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT
ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your project needs and business goals and learn how we can help.

West Ridge Studio is a creative agency in Chico, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC

West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC

West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC

West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC

West Ridge Studio is a creative agency in Mendocino, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright ©2021 West Ridge Studio LLC