Project: Munchie Meltdown

Project:
Munchie Meltdown

Project: Munchie Meltdown

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MUNCHIE MELTDOWN

Now open for service. We created the identity, vehicle graphics, and food packaging for the Austin-based food truck serving late night American comfort foods. The custom font references collegiate sports teams and school pride and shouts, “It's time to get your grub on!”
The food truck includes hand-drawn signature menu illustrations that fit neatly into the truck’s partitions, putting the signature dish menu on the vehicle as well as on the menu board. Rather than slapping a logo on all the food packaging, we decided to build a visual system for the truck that employs an Americana color scheme, food illustrations, conveyor belts, and Munchie the robot. These can be used to create a unique asset for each design while still fitting into the overall brand.

MUNCHIE MELTDOWN

Now open for service. We created the identity, vehicle graphics, and food packaging for the Austin-based food truck serving late night American comfort foods. The custom font references collegiate sports teams and school pride and shouts, “It's time to get your grub on!”

The food truck includes hand-drawn signature menu illustrations that fit neatly into the truck’s partitions, putting the signature dish menu on the vehicle as well as on the menu board. Rather than slapping a logo on all the food packaging, we decided to build a visual system for the truck that employs an Americana color scheme, food illustrations, conveyor belts, and Munchie the robot. These can be used to create a unique asset for each design while still fitting into the overall brand.

MUNCHIE MELTDOWN

Now open for service. We created the identity, vehicle graphics, and food packaging for the Austin-based food truck serving late night American comfort foods. The custom font references collegiate sports teams and school pride and shouts, “It's time to get your grub on!”

The food truck includes hand-drawn signature menu illustrations that fit neatly into the truck’s partitions, putting the signature dish menu on the vehicle as well as on the menu board. Rather than slapping a logo on all the food packaging, we decided to build a visual system for the truck that employs an Americana color scheme, food illustrations, conveyor belts, and Munchie the robot. These can be used to create a unique asset for each design while still fitting into the overall brand.

MUNCHIE MELTDOWN

Now open for service. We created the identity, vehicle graphics, and food packaging for the Austin-based food truck serving late night American comfort foods. The custom font references collegiate sports teams and school pride and shouts, “It's time to get your grub on!”

The food truck includes hand-drawn signature menu illustrations that fit neatly into the truck’s partitions, putting the signature dish menu on the vehicle as well as on the menu board. Rather than slapping a logo on all the food packaging, we decided to build a visual system for the truck that employs an Americana color scheme, food illustrations, conveyor belts, and Munchie the robot. These can be used to create a unique asset for each design while still fitting into the overall brand.

MUNCHIE MELTDOWN

Now open for service. We created the identity, vehicle graphics, and food packaging for the Austin-based food truck serving late night American comfort foods. The custom font references collegiate sports teams and school pride and shouts, “It's time to get your grub on!”

The food truck includes hand-drawn signature menu illustrations that fit neatly into the truck’s partitions, putting the signature dish menu on the vehicle as well as on the menu board. Rather than slapping a logo on all the food packaging, we decided to build a visual system for the truck that employs an Americana color scheme, food illustrations, conveyor belts, and Munchie the robot. These can be used to create a unique asset for each design while still fitting into the overall brand.

WHAT WE DID

• Brand development
• Company tagline
• Graphic design
• Illustration
• Packaging design
• Visual identity
• Copywriting

WHAT WE DID

Brand development
• Company tagline

• Graphic design
• Illustration
• Packaging
• Visual identity
• Copywriting

WHAT WE DID

• Brand development
• Company tagline
• Graphic design
• Illustration
• Packaging design
• Visual identity
• Copywriting

Branding for food truck by sidewalk
Logo for food truck with robot mascot
Food truck illustration detail
Food truck illustration detail
Food truck take out bag and t-shirt

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT
ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your project needs and business goals and learn how we can help.
West Ridge Studio is a creative agency in Mendocino, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright ©2021 West Ridge Studio LLC