Munchie Meltdown

Project: Munchie Meltdown

Project:
Munchie Meltdown

Project: Munchie Meltdown

We created the brand identity, vehicle graphics, and packaging for Munchie Meltdown, an Austin-based food truck serving late-night American comfort food. The custom typeface draws from collegiate sports culture, channeling school pride and high-energy enthusiasm.

Hand-drawn menu illustrations are integrated directly into the truck’s layout and menu board, while a flexible visual system — featuring an Americana color palette, food illustrations, conveyor belts, and Munchie the robot — allows each asset to feel distinct while staying cohesive.

MUNCHIE MELTDOWN

We created the brand identity, vehicle graphics, and packaging for Munchie Meltdown, an Austin-based food truck serving late-night American comfort food. The custom typeface draws from collegiate sports culture, channeling school pride and high-energy enthusiasm.

Hand-drawn menu illustrations are integrated directly into the truck’s layout and menu board, while a flexible visual system — featuring an Americana color palette, food illustrations, conveyor belts, and Munchie the robot — allows each asset to feel distinct while staying cohesive.

MUNCHIE MELTDOWN

We created the brand identity, vehicle graphics, and packaging for Munchie Meltdown, an Austin-based food truck serving late-night American comfort food. The custom typeface draws from collegiate sports culture, channeling school pride and high-energy enthusiasm.

Hand-drawn menu illustrations are integrated directly into the truck’s layout and menu board, while a flexible visual system — featuring an Americana color palette, food illustrations, conveyor belts, and Munchie the robot — allows each asset to feel distinct while staying cohesive.

MUNCHIE MELTDOWN

We created the brand identity, vehicle graphics, and packaging for Munchie Meltdown, an Austin-based food truck serving late-night American comfort food. The custom typeface draws from collegiate sports culture, channeling school pride and high-energy enthusiasm.

Hand-drawn menu illustrations are integrated directly into the truck’s layout and menu board, while a flexible visual system — featuring an Americana color palette, food illustrations, conveyor belts, and Munchie the robot — allows each asset to feel distinct while staying cohesive.

MUNCHIE MELTDOWN

We created the brand identity, vehicle graphics, and packaging for Munchie Meltdown, an Austin-based food truck serving late-night American comfort food. The custom typeface draws from collegiate sports culture, channeling school pride and high-energy enthusiasm.

Hand-drawn menu illustrations are integrated directly into the truck’s layout and menu board, while a flexible visual system — featuring an Americana color palette, food illustrations, conveyor belts, and Munchie the robot — allows each asset to feel distinct while staying cohesive.

WHAT WE DID

• Brand development
• Company tagline
• Graphic design
• Illustration
• Packaging design
• Visual identity
• Copywriting

WHAT WE DID

• Brand development
• Company tagline
• Graphic design
• Illustration
• Packaging
• Visual identity
• Copywriting

WHAT WE DID

• Brand development
• Company tagline
• Graphic design
• Illustration
• Packaging design
• Visual identity
• Copywriting

West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.

Project: Munchie Meltdown

Project:Munchie Meltdown

Project: Munchie Meltdown

MUNCHIE MELTDOWN

We created the brand identity, vehicle graphics, and packaging for Munchie Meltdown, an Austin-based food truck serving late-night American comfort food. The custom typeface draws from collegiate sports culture, channeling school pride and high-energy enthusiasm.

MUNCHIE MELTDOWN

We created the brand identity, vehicle graphics, and packaging for Munchie Meltdown, an Austin-based food truck serving late-night American comfort food. The custom typeface draws from collegiate sports culture, channeling school pride and high-energy enthusiasm.

Hand-drawn menu illustrations are integrated directly into the truck’s layout and menu board, while a flexible visual system — featuring an Americana color palette, food illustrations, conveyor belts, and Munchie the robot — allows each asset to feel distinct while staying cohesive.

MUNCHIE MELTDOWN

We created the brand identity, vehicle graphics, and packaging for Munchie Meltdown, an Austin-based food truck serving late-night American comfort food. The custom typeface draws from collegiate sports culture, channeling school pride and high-energy enthusiasm.

Hand-drawn menu illustrations are integrated directly into the truck’s layout and menu board, while a flexible visual system — featuring an Americana color palette, food illustrations, conveyor belts, and Munchie the robot — allows each asset to feel distinct while staying cohesive.

MUNCHIE MELTDOWN

We created the brand identity, vehicle graphics, and packaging for Munchie Meltdown, an Austin-based food truck serving late-night American comfort food. The custom typeface draws from collegiate sports culture, channeling school pride and high-energy enthusiasm.

Hand-drawn menu illustrations are integrated directly into the truck’s layout and menu board, while a flexible visual system — featuring an Americana color palette, food illustrations, conveyor belts, and Munchie the robot — allows each asset to feel distinct while staying cohesive.

MUNCHIE MELTDOWN

We created the brand identity, vehicle graphics, and packaging for Munchie Meltdown, an Austin-based food truck serving late-night American comfort food. The custom typeface draws from collegiate sports culture, channeling school pride and high-energy enthusiasm.

Hand-drawn menu illustrations are integrated directly into the truck’s layout and menu board, while a flexible visual system — featuring an Americana color palette, food illustrations, conveyor belts, and Munchie the robot — allows each asset to feel distinct while staying cohesive.

WHAT WE DID

WHAT WE DID

WHAT WE DID

West Ridge Studio LLC (Closed) 2017–2025This website is maintained as an archive of past work.

West Ridge Studio LLC (Closed) 2017–2025This website is maintained as an archive of past work.

West Ridge Studio LLC (Closed) 2017–2025This website is maintained as an archive of past work.

West Ridge Studio LLC (Closed) 2017–2025This website is maintained as an archive of past work.

West Ridge Studio LLC (Closed) 2017–2025This website is maintained as an archive of past work.

Project:
Munchie Meltdown

West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.

West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.

West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.

West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.

West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.