Project: Mama Lou

Project: Mama Lou

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MAMA LOU AMERICAN STRONG WOMAN

Meet Mama Lou. Part Mr. T., part Rosie the Riveter, she combines muscle with a vargas girl style to perform feats of strength in front of adoring crowds. Mama Lou needed a new identity, press kit, and promotional giveaways. So we got busy.
We designed and built a press kit that included stationery and a business card. One of Mama Lou’s feats of strength is ripping a phonebook in half with her bare hands; so we decided to create an interactive business card made from YUPO paper that will never tear with a caption that reads, “Test Your Strength [tear here].” We tried tearing the card for four days so naturally the copy on the back of the card reads, “Now how about a phonebook?”
Every superhero needs their own trading cards. So we created a set of four illustrated cards with a bonus temporary tattoo and wrapper showcasing Mama Lou’s feats of strength.

MAMA LOU AMERICAN STRONG WOMAN

Meet Mama Lou. Part Mr. T., part Rosie the Riveter, she combines muscle with a vargas girl style to perform feats of strength in front of adoring crowds. Mama Lou needed a new identity, press kit, and promotional giveaways. So we got busy.
We designed and built a press kit that included stationery and a business card. One of Mama Lou’s feats of strength is ripping a phonebook in half with her bare hands; so we decided to create an interactive business card made from YUPO paper that will never tear with a caption that reads, “Test Your Strength [tear here].” We tried tearing the card for four days so naturally the copy on the back of the card reads, “Now how about a phonebook?”
Every superhero needs their own trading cards. So we created a set of four illustrated cards with a bonus temporary tattoo and wrapper showcasing Mama Lou’s feats of strength.

MAMA LOU AMERICAN STRONG WOMAN

Meet Mama Lou. Part Mr. T., part Rosie the Riveter, she combines muscle with a vargas girl style to perform feats of strength in front of adoring crowds. Mama Lou needed a new identity, press kit, and promotional giveaways. So we got busy.
We designed and built a press kit that included stationery and a business card. One of Mama Lou’s feats of strength is ripping a phonebook in half with her bare hands; so we decided to create an interactive business card made from YUPO paper that will never tear with a caption that reads, “Test Your Strength [tear here].” We tried tearing the card for four days so naturally the copy on the back of the card reads, “Now how about a phonebook?”
Every superhero needs their own trading cards. So we created a set of four illustrated cards with a bonus temporary tattoo and wrapper showcasing Mama Lou’s feats of strength.

MAMA LOU AMERICAN STRONG WOMAN

Meet Mama Lou. Part Mr. T., part Rosie the Riveter, she combines muscle with a vargas girl style to perform feats of strength in front of adoring crowds. Mama Lou needed a new identity, press kit, and promotional giveaways. So we got busy.
We designed and built a press kit that included stationery and a business card. One of Mama Lou’s feats of strength is ripping a phonebook in half with her bare hands; so we decided to create an interactive business card made from YUPO paper that will never tear with a caption that reads, “Test Your Strength [tear here].” We tried tearing the card for four days so naturally the copy on the back of the card reads, “Now how about a phonebook?”
Every superhero needs their own trading cards. So we created a set of four illustrated cards with a bonus temporary tattoo and wrapper showcasing Mama Lou’s feats of strength.

MAMA LOU AMERICAN STRONG WOMAN

Meet Mama Lou. Part Mr. T., part Rosie the Riveter, she combines muscle with a vargas girl style to perform feats of strength in front of adoring crowds. Mama Lou needed a new identity, press kit, and promotional giveaways. So we got busy.
We designed and built a press kit that included stationery and a business card. One of Mama Lou’s feats of strength is ripping a phonebook in half with her bare hands; so we decided to create an interactive business card made from YUPO paper that will never tear with a caption that reads, “Test Your Strength [tear here].” We tried tearing the card for four days so naturally the copy on the back of the card reads, “Now how about a phonebook?”
Every superhero needs their own trading cards. So we created a set of four illustrated cards with a bonus temporary tattoo and wrapper showcasing Mama Lou’s feats of strength.

WHAT WE DID

• Brand development
• Graphic design
• Illustration
• Packaging design 
• Visual identity

WHAT WE DID

Brand development
• Graphic design
• Illustration
• Packaging design 
• Visual identity

Branding for strong woman packaging
Logo for strong woman
Business card front back for strong woman
Collectible card faces for strong woman
Collectible card backs for strong woman
Cards package and tattoo for strong woman

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT
ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your project needs and business goals and learn how we can help.
West Ridge Studio is a creative agency in Mendocino County, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino County, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino County, California specializing in
graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino County, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino County, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright ©2021 West Ridge Studio LLC