Project: Le Chow Chow

Project: Le Chow Chow

Project:
Le Chow Chow

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LE CHOW CHOW

Le Chow Chow is a coffee house and roastery with tropical vibes in downtown Minneapolis. The logo is bold, wide, and reminiscent of 19th-century advertisements normally found on the sides of buildings. The letters are set quite wide and can easily contain a bright, tropical pattern but also work in reverse with the logo on top of the pattern. To contrast the boldness of the name we rendered an elegant, script typeface for “Le.”
Instead of copying and pasting the logo, the packaging uses elements from the visual identity we created that include the tropical pattern, color scheme, individual letters, and the dog illustration (woof!). These parts can be reassembled to create new patterns depending on the application.

LE CHOW CHOW

Le Chow Chow is a coffee house and roastery with tropical vibes in downtown Minneapolis. The logo is bold, wide, and reminiscent of 19th-century advertisements normally found on the sides of buildings. The letters are set quite wide and can easily contain a bright, tropical pattern but also work in reverse with the logo on top of the pattern. To contrast the boldness of the name we rendered an elegant, script typeface for “Le.”

Instead of copying and pasting the logo, the packaging uses elements from the visual identity we created that include the tropical pattern, color scheme, individual letters, and the dog illustration (woof!). These parts can be reassembled to create new patterns depending on the application.

LE CHOW CHOW

Le Chow Chow is a coffee house and roastery with tropical vibes in downtown Minneapolis. The logo is bold, wide, and reminiscent of 19th-century advertisements normally found on the sides of buildings. The letters are set quite wide and can easily contain a bright, tropical pattern but also work in reverse with the logo on top of the pattern. To contrast the boldness of the name we rendered an elegant, script typeface for “Le.”

Instead of copying and pasting the logo, the packaging uses elements from the visual identity we created that include the tropical pattern, color scheme, individual letters, and the dog illustration (woof!). These parts can be reassembled to create new patterns depending on the application.

LE CHOW CHOW

Le Chow Chow is a coffee house and roastery with tropical vibes in downtown Minneapolis. The logo is bold, wide, and reminiscent of 19th-century advertisements normally found on the sides of buildings. The letters are set quite wide and can easily contain a bright, tropical pattern but also work in reverse with the logo on top of the pattern. To contrast the boldness of the name we rendered an elegant, script typeface for “Le.”

Instead of copying and pasting the logo, the packaging uses elements from the visual identity we created that include the tropical pattern, color scheme, individual letters, and the dog illustration (woof!). These parts can be reassembled to create new patterns depending on the application.

LE CHOW CHOW

Le Chow Chow is a coffee house and roastery with tropical vibes in downtown Minneapolis. The logo is bold, wide, and reminiscent of 19th-century advertisements normally found on the sides of buildings. The letters are set quite wide and can easily contain a bright, tropical pattern but also work in reverse with the logo on top of the pattern. To contrast the boldness of the name we rendered an elegant, script typeface for “Le.”

Instead of copying and pasting the logo, the packaging uses elements from the visual identity we created that include the tropical pattern, color scheme, individual letters, and the dog illustration (woof!). These parts can be reassembled to create new patterns depending on the application.

WHAT WE DID

• Brand development
• Name generation
• Graphic design
• Illustration
• Packaging design 
• Visual identity

WHAT WE DID

Brand development
• Name generation
• Graphic design
• Illustration
• Packaging design 
• Visual identity

Cafe interior wall branding
Cafe coffee cup and sleeve branding
Cafe coffee bag back branding
Cafe pastry bag with donut branding
Cafe coffee cup branding detail
Branding for cafe coffee bags three flavors
West Ridge Studio is a creative agency in Chico, California
specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC
West Ridge Studio is a creative agency in Chico, California
specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC
West Ridge Studio is a creative agency in Chico, California specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC
West Ridge Studio is a creative agency in Chico, California specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC