UC Berkeley

UC Berkeley

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Haas School of Business
STUDENT EXPERIENTIAL PROGRAM

Haas@Work connects Haas MBA students with top global companies through custom, project-based programs focused on go-to-market solutions. To support prospective clients, we developed a new brochure that clearly communicated the program’s value and impact. Our work included content strategy and writing, art direction, client testimonials, and on-site photo shoots — bringing Haas@Work to life and showcasing the program in action.

Haas School of Business
STUDENT EXPERIENTIAL PROGRAM

Haas@Work connects Haas MBA students with top global companies through custom, project-based programs focused on go-to-market solutions. To support prospective clients, we developed a new brochure that clearly communicated the program’s value and impact. Our work included content strategy and writing, art direction, client testimonials, and on-site photo shoots — bringing Haas@Work to life and showcasing the program in action.

Haas School of Business
STUDENT EXPERIENTIAL PROGRAM

Haas@Work connects Haas MBA students with top global companies through custom, project-based programs focused on go-to-market solutions. To support prospective clients, we developed a new brochure that clearly communicated the program’s value and impact. Our work included content strategy and writing, art direction, client testimonials, and on-site photo shoots — bringing Haas@Work to life and showcasing the program in action.

Haas School of Business STUDENT EXPERIENTIAL PROGRAM

Haas@Work connects Haas MBA students with top global companies through custom, project-based programs focused on go-to-market solutions. To support prospective clients, we developed a new brochure that clearly communicated the program’s value and impact. Our work included content strategy and writing, art direction, client testimonials, and on-site photo shoots — bringing Haas@Work to life and showcasing the program in action.

Haas School of Business
STUDENT EXPERIENTIAL PROGRAM

Haas@Work connects Haas MBA students with top global companies through custom, project-based programs focused on go-to-market solutions. To support prospective clients, we developed a new brochure that clearly communicated the program’s value and impact. Our work included content strategy and writing, art direction, client testimonials, and on-site photo shoots — bringing Haas@Work to life and showcasing the program in action.

WHAT WE DID

• Brand development and strategy
• Marketing strategy
• Art direction
• Copywriting
• Photo shoot direction

WHAT WE DID

• Brand development & strategy
• Marketing strategy
• Art direction
• Copywriting
• Photo shoot direction

Branding for university program cover with diecut
Opening spread for printed university program
Mockups Design
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“The students forced us to completely rethink our social networking strategy. We had been hoping for two or three good ideas from this, and we ended up getting nine.”

— Scott Sanchez, Vice President for Global Innovation Strategy, Visa

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CENTER FOR TEACHING EXCELLENCE (CTE)

CTE promotes outstanding teaching, guidance, and expertise, through collecting and disseminating world-class teaching practices as well as the insights of their most successful instructors. The Center needed a logo that would clearly articulate the extraordinary services they provide to faculty, while infusing Haas culture, values, and behaviors. Working closely with the Dean of the Institute of Business Innovation, we custom built several logo iterations that marked the Center as the building block or “the spot” to collaborate in excellence.

WHAT WE DID


• Brand development and strategy
• Art direction
• Illustration
• Custom typography

WHAT WE DID

• Brand development and strategy
• Art direction
• Illustration
• Custom typography

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West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.
West Ridge Studio LLC (Closed) 2017–2025
This website is maintained as an archive of past work.