Project: BlackRock

Project: BlackRock

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BLACKROCK

BlackRock was in need of a visual system to unify their vast library of printed collateral, signage, and digital assets. We designed a suite of custom, hand-drawn illustrations offset with black and white photography to create balanced compositions. We then built brand guidelines so look and feel would not get diluted and would remain consistent across all future assets when produced in-house.
The illustrations utilize BlackRock’s color palette and take advantage of layered transparencies and repeating shapes. As the shapes change in scale and rotation they create additional facets and movement. Black and white photography and white frames were used so as not to compete with or over-saturate the illustrations.

BLACKROCK

BlackRock was in need of a visual system to unify their vast library of printed collateral, signage, and digital assets. We designed a suite of custom, hand-drawn illustrations offset with black and white photography to create balanced compositions. We then built brand guidelines so look and feel would not get diluted and would remain consistent across all future assets when produced in-house.
The illustrations utilize BlackRock’s color palette and take advantage of layered transparencies and repeating shapes. As the shapes change in scale and rotation they create additional facets and movement. Black and white photography and white frames were used so as not to compete with or over-saturate the illustrations.

BLACKROCK

BlackRock was in need of a visual system to unify their vast library of printed collateral, signage, and digital assets. We designed a suite of custom, hand-drawn illustrations offset with black and white photography to create balanced compositions. We then built brand guidelines so look and feel would not get diluted and would remain consistent across all future assets when produced in-house.
The illustrations utilize BlackRock’s color palette and take advantage of layered transparencies and repeating shapes. As the shapes change in scale and rotation they create additional facets and movement. Black and white photography and white frames were used so as not to compete with or over-saturate the illustrations.

BLACKROCK

BlackRock was in need of a visual system to unify their vast library of printed collateral, signage, and digital assets. We designed a suite of custom, hand-drawn illustrations offset with black and white photography to create balanced compositions. We then built brand guidelines so look and feel would not get diluted and would remain consistent across all future assets when produced in-house.
The illustrations utilize BlackRock’s color palette and take advantage of layered transparencies and repeating shapes. As the shapes change in scale and rotation they create additional facets and movement. Black and white photography and white frames were used so as not to compete with or over-saturate the illustrations.

BLACKROCK

BlackRock was in need of a visual system to unify their vast library of printed collateral, signage, and digital assets. We designed a suite of custom, hand-drawn illustrations offset with black and white photography to create balanced compositions. We then built brand guidelines so look and feel would not get diluted and would remain consistent across all future assets when produced in-house.
The illustrations utilize BlackRock’s color palette and take advantage of layered transparencies and repeating shapes. As the shapes change in scale and rotation they create additional facets and movement. Black and white photography and white frames were used so as not to compete with or over-saturate the illustrations.

WHAT WE DID

• Brand development
• Graphic design
• Illustration
• Visual identity

WHAT WE DID

Brand development
• Graphic design
• Illustration
• Visual identity

Illustrations for financial services rebrand
Printed collateral covers for financial services rebrand

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT
ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your project needs and business goals and learn how we can help.
West Ridge Studio is a creative agency in Mendocino County, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino County, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino County, California specializing in
graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino County, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino County, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright ©2021 West Ridge Studio LLC