Project: BlackRock

Project: BlackRock

BLACKROCK

BlackRock was in need of a cohesive visual system. Their website, printed materials, event signage, and digital assets lacked unity and looked like they came from different companies. We designed a flexible system utilizing a white framing device, black and white photography, and a suite of custom illustrations. The layered illustrations connote growth, dynamism and transparency. The system was developed in tandem with new guidelines to maintain a consistent look and feel across all of BlackRock’s materials.

BLACKROCK

BlackRock was in need of a cohesive visual system. Their website, printed materials, event signage, and digital assets lacked unity and looked like they came from different companies. We designed a flexible system utilizing a white framing device, black and white photography, and a suite of custom illustrations. The layered illustrations connote growth, dynamism and transparency. The system was developed in tandem with new guidelines to maintain a consistent look and feel across all of BlackRock’s materials.

BLACKROCK

BlackRock was in need of a cohesive visual system. Their website, printed materials, event signage, and digital assets lacked unity and looked like they came from different companies. We designed a flexible system utilizing a white framing device, black and white photography, and a suite of custom illustrations. The layered illustrations connote growth, dynamism and transparency. The system was developed in tandem with new guidelines to maintain a consistent look and feel across all of BlackRock’s materials.

BLACKROCK

BlackRock was in need of a cohesive visual system. Their website, printed materials, event signage, and digital assets lacked unity and looked like they came from different companies. We designed a flexible system utilizing a white framing device, black and white photography, and a suite of custom illustrations. The layered illustrations connote growth, dynamism and transparency. The system was developed in tandem with new guidelines to maintain a consistent look and feel across all of BlackRock’s materials.

BLACKROCK

BlackRock was in need of a cohesive visual system. Their website, printed materials, event signage, and digital assets lacked unity and looked like they came from different companies. We designed a flexible system utilizing a white framing device, black and white photography, and a suite of custom illustrations. The layered illustrations connote growth, dynamism and transparency. The system was developed in tandem with new guidelines to maintain a consistent look and feel across all of BlackRock’s materials.

WHAT WE DID

• Brand development
• Graphic design
• Illustration
• Visual identity

WHAT WE DID

• Brand development
• Graphic design
• Illustration
• Visual identity

West Ridge Studio is a creative agency in Chico, California
specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2025 West Ridge Studio LLC

West Ridge Studio is a creative agency in Chico, California
specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2025 West Ridge Studio LLC

West Ridge Studio is a creative agency in Chico, California specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2025 West Ridge Studio LLC

West Ridge Studio is a creative agency in Chico, California specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2025 West Ridge Studio LLC