THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo employs Franklin Gothic for its classic qualities, boldness, and personality, with some studio twists, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed collateral for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen with the alternate logo. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo employs Franklin Gothic for its classic qualities, boldness, and personality, with some studio twists, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed collateral for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen with the alternate logo. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo employs Franklin Gothic for its classic qualities, boldness, and personality, with some studio twists, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed collateral for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen with the alternate logo. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo employs Franklin Gothic for its classic qualities, boldness, and personality, with some studio twists, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed collateral for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen with the alternate logo. Hopefully we created something worth stealing for the guests!