Project: The Franklin

Project:
The Franklin

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THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo employs Franklin Gothic for its classic qualities, boldness, and personality, with some studio twists, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed collateral for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen with the alternate logo. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo employs Franklin Gothic for its classic qualities, boldness, and personality, with some studio twists, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed collateral for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen with the alternate logo. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo employs Franklin Gothic for its classic qualities, boldness, and personality, with some studio twists, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed collateral for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen with the alternate logo. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo employs Franklin Gothic for its classic qualities, boldness, and personality, with some studio twists, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed collateral for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen with the alternate logo. Hopefully we created something worth stealing for the guests!

WHAT WE DID

• Brand development
• Name generation
• Graphic design
• Packaging design
• Visual identity
• Copywriting
• Signage

WHAT WE DID

Brand development & strategy
• Name generation
• Graphic design
• Illustration
• Packaging
• Visual identity
• Copywriting
Front neon sign for boutique hotel branding
Boutique hotel key and bbq map branding
Branding for boutique hotel stationery and pen
Boutique hotel stationery and pen detail
Boutique hotel comment card front and back
Boutique hotel comment card detail
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WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT
ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your project needs and business goals and learn how we can help.
West Ridge Studio is a creative agency in Mendocino, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright ©2021 West Ridge Studio LLC