Project: Le Chow Chow

Project: Le Chow Chow

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LE CHOW CHOW

Le Chow Chow is a coffee house and roastery with tropical vibes in downtown Minneapolis. The logo is bold, wide, and reminiscent of 19th-century advertisements normally found on the sides of buildings. The letters are set quite wide and can easily contain a bright, tropical pattern but also work in reverse with the logo on top of the pattern. To contrast the boldness of the name we rendered an elegant, script typeface for “Le.” The four letters in Chow Chow are non identical, each having their own shapes and irregularities, further emphasizing their hand-drawn distinctions.
Instead of copying and pasting the logo, the packaging uses elements from the identity's kit of parts that include the tropical pattern, color scheme, individual letters, and the dog illustration (woof!). These parts can be reassembled to create new patterns, depending on the application.

LE CHOW CHOW

Le Chow Chow is a coffee house and roastery with tropical vibes in downtown Minneapolis. The logo is bold, wide, and reminiscent of 19th-century advertisements normally found on the sides of buildings. The letters are set quite wide and can easily contain a bright, tropical pattern but also work in reverse with the logo on top of the pattern. To contrast the boldness of the name we rendered an elegant, script typeface for “Le.” The four letters in Chow Chow are non identical, each having their own shapes and irregularities, further emphasizing their hand-drawn distinctions.
Instead of copying and pasting the logo, the packaging uses
elements from the identity's kit of parts that include the tropical pattern, color scheme, individual letters, and the dog illustration (woof!). These parts can be reassembled to create new patterns, depending on the application.

LE CHOW CHOW

Le Chow Chow is a coffee house and roastery with tropical vibes in downtown Minneapolis. The logo is bold, wide, and reminiscent of 19th-century advertisements normally found on the sides of buildings. The letters are set quite wide and can easily contain a bright, tropical pattern but also work in reverse with the logo on top of the pattern. To contrast the boldness of the name we rendered an elegant, script typeface for “Le.” The four letters in Chow Chow are non identical, each having their own shapes and irregularities, further emphasizing their hand-drawn distinctions.
Instead of copying and pasting the logo, the packaging uses elements from the identity's kit of parts that include the tropical pattern, color scheme, individual letters, and the dog illustration (woof!). These parts can be reassembled to create new patterns, depending on the application.

LE CHOW CHOW

Le Chow Chow is a coffee house and roastery with tropical vibes in downtown Minneapolis. The logo is bold, wide, and reminiscent of 19th-century advertisements normally found on the sides of buildings. The letters are set quite wide and can easily contain a bright, tropical pattern but also work in reverse with the logo on top of the pattern. To contrast the boldness of the name we rendered an elegant, script typeface for “Le.” The four letters in Chow Chow are non identical, each having their own shapes and irregularities, further emphasizing their hand-drawn distinctions.
Instead of copying and pasting the logo, the packaging uses elements from the identity's kit of parts that include the tropical pattern, color scheme, individual letters, and the dog illustration (woof!). These parts can be reassembled to create new patterns, depending on the application.

LE CHOW CHOW

Le Chow Chow is a coffee house and roastery with tropical vibes in downtown Minneapolis. The logo is bold, wide, and reminiscent of 19th-century advertisements normally found on the sides of buildings. The letters are set quite wide and can easily contain a bright, tropical pattern but also work in reverse with the logo on top of the pattern. To contrast the boldness of the name we rendered an elegant, script typeface for “Le.” The four letters in Chow Chow are non identical, each having their own shapes and irregularities, further emphasizing their hand-drawn distinctions.
Instead of copying and pasting the logo, the packaging uses elements from the identity's kit of parts that include the tropical pattern, color scheme, individual letters, and the dog illustration (woof!). These parts can be reassembled to create new patterns, depending on the application.

WHAT WE DID

• Brand development and strategy
• Name generation
• Graphic design
• Illustration
• Packaging
• Visual identity

WHAT WE DID

Brand development & strategy
• Name generation
• Graphic design
• Illustration
• Packaging
• Visual identity
Coffee shop and cafe logo design
Cafe coffee cup and sleeve branding
Cafe coffee bag back branding
Cafe pastry bag with donut branding
Cafe coffee cup branding detail
Branding for cafe coffee bags three flavors
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project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your
project needs and business goals and learn how we can help.

WANT TO CHAT
ABOUT YOUR PROJECT?

Book a 30-minute complimentary appointment to discuss your project needs and business goals and learn how we can help.
West Ridge Studio is a creative agency in Mendocino, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing
in graphic design, packaging design, brand and marketing strategy.
Copyright © 2021 West Ridge Studio LLC
West Ridge Studio is a creative agency in Mendocino, California specializing in graphic design, packaging design, brand and marketing strategy.
Copyright ©2021 West Ridge Studio LLC